GROLL
Client
- Groll
Project type
- NFT Marketplace
What I did
- Web 3
- Product Design
- Branding
- Web Design
Year
- 2023
An NFT marketplace built into the Gulfcoin ecosystem, where digital artists showcase and sell their work. It goes past the standard marketplace by connecting music and visual art through tempo recognition — pairing a piece with the sound that shares its rhythm.
- 01
The NFT market was fragmented: artists listed across disconnected platforms, and collectors rebuilt their bearings on each one.
- 02
Registration and minting assumed crypto fluency, which excluded the artists the market most needed and left listings to the technically confident rather than the good.
- 03
Marketplaces treated every medium as a JPEG in a grid. Work that was partly musical had nowhere to be heard.
- 04
There was no path from discovering an artist to collaborating with one — the platforms ended at the transaction.
- 01
One marketplace inside an ecosystem the artist is already in, so listing, holding and selling share an identity and a currency instead of three accounts.
- 02
Onboarding written for artists rather than traders: the crypto steps are handled, and what is asked of the artist is about the work.
- 03
Tempo recognition as a first-class browse dimension — visual work paired with music that shares its rhythm, so the catalogue can be explored by feel, not only by collection.
- 04
Collaboration built past the sale: artists discoverable to each other, with the ecosystem's own rails for working together.
A first listing
An artist joins from the ecosystem they already hold currency in, uploads a piece, and is guided through minting without needing to understand what minting is.
Browsing by rhythm
A collector opens a visual piece and hears the track that shares its tempo — the pairing becomes a way through the catalogue rather than a novelty.
Two artists finding each other
A musician and a visual artist meet through a tempo pairing and release a combined piece, credited and settled inside the same ecosystem.
Eggmed
